From this fall, the Croatian Employers'
Association in partnership with Google is implementing the Digital Garage
program, which includes a range of free tutoring for HUP members on digital
start-up and development tools. For workshops, we want digital skills to
empower the country's current and future workforce and help small and
medium-sized businesses accelerate their growth and allow them access to global
Participants learned how to attract new
visitors to the site, increase online sales, make more calls, or encourage users
to come back. How to advertise locally or globally, using Google Ads with the
highest return on investment and how to choose the best strategy. The seminar
covered the following:
• Small Ads Advertising Tricks.
• How can a small budget overcome competition?
• Relevant Audience Targeting.
• What are keyword tags?
• Search Engines, Websites, and YouTube.
• When and where to advertise? What is our
• Detection and campaign optimization.
• What is Conversion? How to increase ROI?
The seminar was held by Darko Perković,
Internet Marketing Specialist who has been delivering Google Ads, Google
Analytics and SEO Optimization at the Open University Algebra for the past two
This seminar was held under the PUMA
program in Osijek-Baranja County, which HUP Regional Office Osijek has been
doing for more than ten years, and next year will be organized for members in
Vukovar and Slavonski Brod.