PUMA seminar Google AdWords held in Osijek

From this fall, the Croatian Employers' Association in partnership with Google is implementing the Digital Garage program, which includes a range of free tutoring for HUP members on digital start-up and development tools. For workshops, we want digital skills to empower the country's current and future workforce and help small and medium-sized businesses accelerate their growth and allow them access to global markets.

Participants learned how to attract new visitors to the site, increase online sales, make more calls, or encourage users to come back. How to advertise locally or globally, using Google Ads with the highest return on investment and how to choose the best strategy. The seminar covered the following:

• Small Ads Advertising Tricks.

• How can a small budget overcome competition?

• Relevant Audience Targeting.

• What are keyword tags?

• Search Engines, Websites, and YouTube.

• When and where to advertise? What is our goal?

• Detection and campaign optimization.

• What is Conversion? How to increase ROI?

The seminar was held by Darko Perković, Internet Marketing Specialist who has been delivering Google Ads, Google Analytics and SEO Optimization at the Open University Algebra for the past two years.

This seminar was held under the PUMA program in Osijek-Baranja County, which HUP Regional Office Osijek has been doing for more than ten years, and next year will be organized for members in Vukovar and Slavonski Brod.